Privacy Policy

Byfla Pty Ltd (ABN 90 703 023 821) is committed to protecting the privacy of your personal information. This policy explains how we handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. Who we are

Byfla Pty Ltd is a professional business and consulting services provider based in Melbourne VIC, serving clients across Australia. You can contact us about privacy matters at ceo@byfla.online.

2. The Australian Privacy Principles

The Australian Privacy Principles set out standards, rights and obligations in relation to the collection, handling, use, access, correction, quality, disclosure and destruction of personal information under the Privacy Act 1988 (Cth). Byfla Pty Ltd complies with all thirteen Australian Privacy Principles, which cover:

• APP 1 — transparent management of personal information
• APP 2 — anonymity and pseudonymity where practicable
• APP 3 — collection of solicited personal information
• APP 4 — dealing with unsolicited personal information
• APP 5 — notification of collection of personal information
• APP 6 — use or disclosure of personal information
• APP 7 — direct marketing
• APP 8 — cross-border disclosure of personal information
• APP 9 — adoption, use or disclosure of government-related identifiers
• APP 10 — quality of personal information
• APP 11 — security of personal information
• APP 12 — access to personal information
• APP 13 — correction of personal information

3. What information we collect

We only collect personal information that is reasonably necessary for one or more of our functions or activities. Depending on how you engage with us, this may include:

• Your name and contact details, such as your email address
• Business information you provide when requesting a quote or engaging our services
• Correspondence and communications between you and Byfla Pty Ltd
• Website usage information, such as pages visited, collected through standard analytics

4. How we collect information

We generally collect personal information directly from you, for example when you complete a form on our website, send us an email, or otherwise engage with our services. We may also collect information from third parties where it is unreasonable or impracticable to collect it directly from you, and where such collection is permitted by law.

5. Why we collect and use your information

We collect, hold, use and disclose personal information for purposes including:

• Providing professional business and consulting services to you
• Responding to enquiries and providing quotes
• Managing our relationship with you, including invoicing and record keeping
• Meeting our legal and regulatory obligations
• Improving our services and website

We will not use or disclose your personal information for any purpose other than the primary purpose of collection, unless you have consented to another use, or the use or disclosure is permitted or required by law.

6. Direct marketing

We will not send you direct marketing communications unless you have consented or we reasonably believe you would expect to receive them. Every marketing communication includes a simple way to opt out, and you may withdraw consent at any time by contacting us at ceo@byfla.online.

7. Disclosure of personal information

We do not sell or rent personal information. We may disclose personal information to service providers who assist us in operating our business, such as hosting, email and accounting providers, but only where those parties are bound to handle the information appropriately. Where disclosure to a recipient located outside Australia is necessary, we will take reasonable steps to ensure the recipient handles the information in accordance with the Australian Privacy Principles.

8. Security of personal information

We take reasonable steps to protect personal information we hold from misuse, interference, loss and from unauthorised access, modification or disclosure. This includes appropriate technical and organisational safeguards. When personal information is no longer required for the purpose it was collected, and we are not required by law to retain it, we take reasonable steps to destroy or permanently de-identify that information.

9. Government-related identifiers

We will not adopt, use or disclose a government-related identifier of an individual unless an exception under the Australian Privacy Principles applies, such as where the identifier is required to fulfil a legal obligation or the individual has consented.

10. Access and correction

You have a right to request access to the personal information we hold about you, and to request its correction if you believe it is inaccurate, out of date, incomplete, irrelevant or misleading. To make a request, contact us at ceo@byfla.online. We will respond to your request within a reasonable period. There is generally no charge for access or correction requests.

11. Anonymity and pseudonymity

Where it is lawful and practicable, you have the option of dealing with us anonymously or using a pseudonym, for example when making a general enquiry. However, in most cases we will need your identifying details in order to provide our services effectively.

12. Complaints and enquiries

If you have a question about this policy, or you believe we have breached the Australian Privacy Principles or the Privacy Act 1988 (Cth), please contact us at ceo@byfla.online. We take privacy complaints seriously and will investigate and respond to your complaint within a reasonable timeframe. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

13. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The current version will always be published on this page. This policy was last reviewed in 2025.